SEO Incomes 2022: Market Development & Many New SEO Professionals

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SEO incomes reported for 2022 reflects development in SEO as a profession.

The State of SEO report responses suggest that majority who completed the study are brand-new to digital marketing.

Development in entry-level income reporting shows this influx of new specialists and market growth.

SEO Expert Industry Growth

Of those who reacted to the survey, a more significant portion than in 2021 reported they are new to the industry.

28.7% of participants reported having less than two years of experience, and 32.7% of survey participants reported between 2-4 years of experience.

This figure means 61.4% of participants were fairly new to SEO, with less than four years of SEO experience.

There were less SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over 20 years of experience in SEO.

Average Income In SEO

The typical salaries of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO specialists at this pay rate grew by 7.5% compared with 2021, suggesting that the most growth in the SEO market is at the entry-level.

Decline In SEO Revenues At The High End

In contrast to the development in entry-level positions, those reporting higher revenues higher skilled modest decreases.

Less SEO experts reported earnings in the center level, upper middle, and high-end of the SEO pay scale.

Decreases In Higher Making SEO Specialists

Numerous salary categories for SEO experts decreased:

  • 1.9% decline in those making between $35,000-$49,000.
  • 3.12% decline in those making between $50,000-$74,000.
  • 1.97% reduction in those earning $100,000-$149,000.
  • 1.53% decline in those earning $150,000-$199,000.
  • 0.51% decline in those earning over $199,000.

One brilliant spot is that those earning between $75,000-$99,000 increased by 1.05%

These data points do not always imply that SEO incomes have actually gone down. They are percentages and not real numbers.

The description is that the variety of entry-level SEO jobs increased by a whopping 27.68%. That suggests that unless the other salary varies experience similar growth, their percentages will naturally reveal a lower quantity when revealed as a portion.

However, it shows development in entry-level SEO positions, which could indicate a healthy amount of industry development.

Wage Varies Differ By Nation

Another way to see the earning levels for SEO is across nations.

All revenues are noted in dollars, based on the exchange rate when the report was created.

SEO experts in Australia tended to earn greater rates, $91,989, even though 46.0% of respondents reported having five years or less of SEO experience.

This fact suggests a high demand for Australian SEO professionals, with competitors between companies and huge brand name internal positions driving a higher pay rate.

Australian-based internal search marketer Ash Nallawalla verified this to be the case.

He said, “Agencies are not keeping their staff, and I see the exact same ones advertising the position over and over. AUD 110,000 seems to be the tipping point where they lose an employee to private employment.

Agencies offer supervisors AUD 80,000, which is not competitive with internal SEO wage rates. Companies are working with internal SEOs, and the bigger ones may likewise have a company on retainer.”

The United States also has indicators of strong need for SEO workers.

62.0% of SEO specialists reported less than 5 years of experience and an average income of $78,431, reflecting the strong demand for SEO among companies.

The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A number of the participants from these 3 countries reported being brand name new to SEO, so the pay rates reported in the survey may show the study respondent’s newness to the industry but not always of the market as a whole in those countries. Those markets are likely more fully grown than the survey information programs.

SEO agencies in Pakistan and Bangladesh usually focus external on working for firms and business based in Western nations.

Some Western-based companies are run by Pakistani expatriates who can leverage lower-cost SEO know-how in their native country.

Lots of firms in the West outsource work to countries like Pakistan due to the fact that of the lower costs and high level of education, experience, and expertise.

Internal SEO work in Pakistan is difficult to obtain due to the fact that of the high competition for positions working for big brands. Nevertheless, the pay rates are not impacted by the competition because the incomes are still competitive.

That high competitors for work is shown in the lower pay rates that the study found.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing groups as internal teams. And they are well-paid. It’s quite difficult and competitive for any SEO professional to get a job in-house SEO at any big brand.

SEO is a well-known occupation in Pakistan. And more and more online marketers finishing from universities are participating in. There are many SEO specialists with more than 10 years of experience and know-how in this area. But brand-new people are signing up with too.”

According to those who submitted the study, SEO practitioners in Spain, usually, made the least, making just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can impact just how much SEO professionals make.

However the pay rates depend extremely on the demand for SEO skill in any provided area.

In some nations, such as Pakistan, tasks in SEO are a well-known choice for highly informed university graduates. Competitors for tasks is high as a consequence.

However in other nations, like Australia, there is less job competition. SEO know-how remains in more need there, indicating those with less experience have access to higher-paying jobs.

The survey suggests that, usually, countries that are economically booming and with a high currency value offer the highest-paying jobs for SEO experts with less experience.

SEOs with less than five years of experience make up to $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends show up in those making incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a lucrative location for those seeking top profits.

Those who go it alone in business, the freelancers and creators, reported higher earnings.

A spectacular 44.5% of participants who are freelancers, founders, and agreement workers make over $75,000 to $149,000.

This fact indicates that freelancing continues to be a lucrative path.

That stated, experience levels are greater for those making over $100,000.

Of those making over $100,000 each year, an overwhelming majority have more than five years of experience.

This incomes information shows that despite area, greater experience levels are in need and subsequently necessary to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists earning over $200,000 require comprehensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had 20 years or more of experience, suggesting that deep industry experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 provided to digital marketers with less than 2 years of experience.

SEO is a rewarding service in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

How Much Experience Do SEO Pros Required To Go Up?

According to the study results, the very first 4 years of experience offer many growth opportunities to move up the pay scale.

Study results of functions and years of experience suggest that lots of digital marketers have chances to reach manager-level positions after having just a couple of years of experience.

The area of employment and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Possibly not remarkably, a lot of survey participants with less than 2 years of experience held lower-level positions. However, nearly 25% have managerial-level jobs.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or creators.

2 To Four Years Of Experience

Digital marketing specialists with 2 to 4 years of experience tended to have greater supervisory roles.

The following is the breakdown of functions for SEOs with two to 4 years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

Five Or More Years Of Experience

The role levels achieved by those with five or more years in the industry seem the reverse of those with the least experience, with the bulk reporting greater levels of functions.

Those with 5 more years of experience tended to have the greater management level roles in digital marketing, with the most substantial percentage, 43.7%, inhabiting the department head level.

Here are the functions of SEOs with greater than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, professional.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least three general paths for making more as a digital online marketer.

One course is to put in the time and move up the ranks while working in-house or at a firm.

The second course is to accumulate experience and abilities while working in-house or at an agency and after that branch off as an independent SEO in the role of a creator, freelancer, or professional.

The third course is to start as a freelancer and build your skills, then utilize your experience to acquire a full-time position or push into higher earning brackets independently.

There’s no chance to speed up the number of years of experience one has.

However skills and accomplishments, particularly operating at a name brand business or company, is handy.

Experience doing things and discovering abilities remain important, as the study results show it only takes 2 to 4 years of experience to get a higher function in SEO.

But eventually, skills acquired from experience will identify how well an individual can go up within an organization as an in-house professional or make more as a freelancer with their ability to satisfy and maintain customers.

Those with the role of creator represent the highest earnings in the group identifying as freelancers.

Unsurprisingly, founders tended to earn the most among those in the freelance wing of SEO professionals.

Part of that success originates from stepping back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to employing the best people.

Jason shared, “I ‘d say one of the very best things I’ve done is purchasing good management, putting intelligent individuals in location for their specific functions, then getting out of their way. I produce the vision, and they assist me perform it.”

Michael Bonfils, Global Managing Director of SEM International, advised that a founder should, in the beginning, discover how to do most jobs in business, ultimately handing off those tasks to workers.

Michael shared his secret to being an effective creator,

“A creator should be doing everything themself at first. It provides grounding and standard knowledge of sales, marketing, and accounting in addition to the actual work.

Eventually, you discover people who do a much better task than you do, particularly things you do not like doing. And you keep handing off responsibilities until you are doing simply the important things that you delight in doing.”

How To End Up Being A Better SEO

Years of experience are essential for making more, but the key word here is experience, not years.

Knowing skills is paramount for going up the SEO market ladder.

There are lots of resources readily available for assisting individuals launch their careers in SEO or to improve their existing abilities.

Learn SEO: Novices

Best SMM Panel

Best SMM Panel releases an extensive series of short articles that provides a structure for understanding digital marketing.

This is a resource for those who are beginning their journey or have simply started learning more about SEO.

It begins with a description of the history of SEO, the fundamental fundamentals, and then the strategy.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an outstanding foundation for any hopeful digital marketer.

Learn SEO: Intermediate


Google publishes a starter guide that offers a level of SEO details proper for those already in charge of a website in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a basic website understanding level.

This guide supplies little actionable SEO info in terms of technique.

But it does supply important info for comprehending a large range of understanding about how online search engine work and the technical level of managing search look.

The guide covers sitemaps, canonical URLs, robots.txt, featured bits, local search, and debugging suggestions.

Google’s starter guide begins with a glossary of terms to help develop the structure for the rather technical info that follows, which is a lot.

The guide includes 4 areas:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education sites).

Seo (SEO) Beginner Guide

How To Obtain SEO Certifications

Google Certification

Google likewise offers an online certification program.

It is not a replacement for a university degree. It is a training certification to help an employee transition to a brand-new job in digital marketing.

This program focuses on assisting people find out the abilities essential to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel