LinkedIn’s New Focused Inbox Surfaces More Relevant Messages

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LinkedIn is updating its messaging experience with a new ‘Focused Inbox,’ which intends to reduce spam and surface area more appropriate messages.

The next time you login to LinkedIn and open your inbox you’ll see a notice welcoming you to “Attempt Focused Inbox.”

Credit: LinkedIn

Clicking the button shown above will automatically filter your messages into two tabs.

Focused Inbox uses AI to identify important messages, which it filters into the ‘Focused’ tab while the rest are sent to the ‘Other’ tab.

Considering there’s an AI aspect included it might require time for LinkedIn to learn your inbox choices.

You’ll have the choice to move messages in between tabs, or revert back to the conventional messaging experience if you don’t take pleasure in the Focused Inbox.

LinkedIn is making this modification in uptick in direct messaging, which the company states is up 20% compared to last year.

In an e-mail, a LinkedIn representative states:

“This feature is the most recent in a series of enhancements we’ve made to assist members have more efficient conversations and connect to opportunities through LinkedIn messaging. With conversations up almost 20 percent since last year, we’re seeing more professionals on LinkedIn are turning to messaging to connect and engage with each other.”

LinkedIn’s Focused Inbox is now offered around the world to all users.

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