Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports industry can bring about some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to talk about the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Take a look at how sports can supply some valuable marketing insights and how marketing can benefit from sports too.

We understand how passionate individuals are about a sport, whether football, soccer, or basketball. Individuals in some cases have an irrational attachment to this activity, myself included. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an attachment to something. The emotional connection is so strong that, obviously, brand names will want to be involved. Sports marketing is tagging along to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands line up with professional athletes whose message and online personality line up with the worths that the brand wishes to spread.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are genuine individuals. So if you are an athlete who takes pleasure in theater, go to the theater and get involved in local neighborhood activities. Attempt to identify the other enthusiasms that you have. All of that helps you build your persona. Make people discover you more relatable and pleasant, which will translate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is licensing a part of Sports Marketing?
[19:14]– The value of personal branding in Sports Marketing.
[27:26]– Opportunities for athletes to construct their brand name.
[33:28]– Sports Marketing pointers that can be applied to marketing.

Resources mentioned:

In the time that we’re living in, we’re no longer competing for an audience. We’re not only
competing with our direct competitors however for the attention of the audience. You’re contending for individuals’s times. So if you are attempting to get one of your fans’ attention, you are competing with the music they listen to. You’re likewise competing with Spotify therefore various things. Nowadays that is something that we need to think about when we analyze our techniques and our positioning. It’s not just about our direct competitors however about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s constantly nice to inspect what your main competitor is doing and your smaller sized competitors. And it’s always excellent to have a “side task” to explore. But, naturally, you might be not able to do it on your company’s website. Still, the capability to have some side project and after that turn it into a service case and after that pitch the capability to do it on your company’s site may likewise be valuable.— Loren Baker, 47:23

The number one thing is comprehending the audience. Who are you trying to reach, and after that determine the very best channels to reach that audience? With influencers and content developers online, when we think of PR, we do not just think of standard media. We consider anyone with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina loves structure enduring relationships with people, using the video game of football as her prime opportunity.

Her enthusiasm for sports and knowledge in journalism, public relations, and marketing assist her develop professional athletes and companies side-by-side through vibrant business models.

With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the market, Karina is prepared to make substantial modifications in this ballgame!

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