How to Earn money as a Freelance Social Network Manager [2023]

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Whether you are wanting to start a side hustle or a brand-new career modification, working as a freelance social networks supervisor can provide you with liberty while still working on projects you are passionate about.

However it’s hard to know where to begin, and you might have more concerns than responses on how to earn money as a social media supervisor. Let’s examine what you require to start.

Oh, and if you wish to hear suggestions from our own internal social networks team here at Best SMM Panel on how to become a social media supervisor, see this video:

Perk: Tailor our totally free, expertly created resume design templates to land your dream social media task today. Download them now.

Who is a freelance social networks supervisor?

A freelance social networks manager is a social networks specialist employed by customers who want to outsource their social method and execution.

Usually, freelance social networks supervisors deal with multiple companies and clients at a time.

Solutions commonly offered by freelancer social networks managers can consist of:

  • Social network method
  • Creating and handling content calendars
  • Content creation (photography, design)
  • Content composing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with followers, responding to DMs and comments)
  • Analytics and reporting

9 skills that freelance social media managers must have

If you want to follow the freelance course, you’ll require to cultivate entrepreneurial skills on top of your social media management expertise.

You might be great at getting outcomes for your clients, however you can end up having a hard time if your service procedures aren’t solid.

Here are 9 skills you ought to hone if you want to become a successful social networks supervisor.

Material writing

Social network has grown more visual in recent years, but an excellent caption goes a long way in establishing an engaged community.

Freelance social media managers should be good at copywriting and editing, as the most reliable social media posts are short, snappy, and witty.

Content development

A freelance social media manager uses lots of hats, and material development is no exception. In most cases, you may be expected to develop graphics, Buy TikTok Verification videos, or photography.

You don’t have to be a Photoshop expert, either. Tools like Canva make style very easy with design templates customized for social networks posts.

Whether you’re tape-recording videos for Buy TikTok Verification or taking pictures for Buy Instagram Verification, you need a mobile phone capable of capturing material and modifying it for various social networks platforms. Each platform has its own image and video specifications, so ensure you’re creating material that fits.

Neighborhood management

There are a lot of individuals interacting with a brand’s social media pages. From DMs, remarks, and reviews, a social media supervisor may be expected to respond to each message.

It’s time-consuming, and lots of brands outsource this aspect of social networks management. Great neighborhood management requires being arranged and precise (making sure no customer support concerns are missed out on), following the brand name’s tone of voice guidelines, and having real interactions with the community.

Analysis and reporting

This is a big one. Social media provide a lot of data, and your customers will anticipate you to be able to gather and evaluate it. You need to be able to sort through the numbers to find actionable insights.

You’ll likely need to provide a month-to-month report to show your clients the outcomes of your campaigns. (Psst, here’s a totally free social media report template.)

Your social reports must lay out the outcomes of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if suitable.

Presentation and sales

As part of your freelance organization, you require to have the abilities to pitch and sell your services to potential clients. This is probably a skill you didn’t require in your business life as a social networks supervisor, however it’s important as a freelancer.

One of the hardest things about freelancing? Customer tasks can end, and you may not have brand-new customers lined up to take their areas. Getting good at freelancing ways discovering how to keep your eyes open for brand-new opportunities.

Pitching and offering your social media services will become more comfortable the more you practice.

Client relationship management

Improving your relationships with your clients can grow your organization. After all, if your customer likes working with you, then opportunities are they’ll continue to send out work your method. They might even refer you to others in their network or supply a review for your website.

Structure and maintaining customer relationships is vital to being a successful social media manager. While your present clients are very important, you don’t wish to neglect other relationships. You’ll wish to keep tabs on your prospective customers and previous clients and let them understand if you have accessibility.


Social media supervisors require to have their fingers on the pulse of the latest patterns. This can imply whatever from memes to existing events. Without this perspective, social networks campaigns can look outdated or not pertinent.

For instance, Wendy’s utilized the timing of the FIFA World Cup 2022 to promote a special prize for the winners of the U.S.A. vs. England video game. The winning country scored totally free french fries in the Wendy’s app.

Given that the video game ended in a draw, both nations secured free fries (or chips for the English).

Job management

Organization is another crucial skill for freelance social networks managers. Not just do you need to handle content calendars, however you also require to track your own business. While you may have dealt with project managers in past functions, going independent ways taking on this job yourself.

You’ll need a social media management workflow to guarantee possessions are delivered on time and approved by your customers. You’ll also require a process to ensure your billings are getting delivered and paid.

Marketing and method

Comprehending marketing strategies and how they will impact your social networks campaigns are non-negotiable abilities. You may be responsible for creating a social networks marketing technique that aligns with the client’s service objectives– and even if you aren’t creating the strategy, you’ll likely be following someone else’s.

Every social networks post requires careful reflection on how it helps grow the customer’s organization. Strategic thinking turns a social networks post into appealing content.

How to become a freelance social media manager in 2023

Step 1: Establish your business

Prior to you can work as a freelance social networks supervisor, you must consider what you require to do lawfully to establish a service.

This will differ depending on national and regional laws, but might consist of:

  • Deciding which type of service you should sign up (such as a sole proprietorship or a limited liability company).
  • Registering your company name (which requires to be unique); check trademark databases if you want the option to trademark your brand name in the future.
  • Signing up for a tax number (not all freelancers need one, so make sure to investigate the criteria for your situation).
  • Getting your company license (which typically requires to be renewed yearly).
  • Producing a business checking account (optional, consult an accountant).

Along the method, you may wish to consult with a tax expert to figure out just how much of your earnings you need to reserve for taxes. They might also have the ability to provide advice on which company type would best fit your needs.

You might also wish to develop a service email and social networks accounts (or at least reserve the manages for your business name, in case you choose to build them up later). This will be useful when you start marketing your company more publicly and need to establish a brand.

Step 2: Construct a portfolio

When you have actually taken care of the legal element of freelancing, you should think about creating a portfolio to show your competence.

There are a couple of different ways to showcase your professional portfolio. Some ideas include:

  • Structure a site
  • Using your LinkedIn profile
  • Creating PDF files
  • Using a Google Folder to save your case studies

If you’ve just worked full-time corporate functions, you can utilize projects and examples from those roles to develop your portfolio. Just ensure you focus on the social networks marketing techniques you have actually added to and the outcomes for which you were accountable.

Step 3: Cost your services

Pricing your services is most likely among the most agonizing parts of a freelancer, especially if you are new and not sure of what is a fair rate. There are lots of aspects to consider, including your desired wage, business expenses, taxes, and more.

We talk about some benchmark rates listed below, however you should consider connecting with fellow freelance social media supervisors to find out what they are charging for their services. Doing your own primary research study can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your very first clients. No matter how gifted you are as a social networks supervisor, you require to put yourself out there for customers to understand you’re readily available as a freelancer.

Here are a couple of ideas to help you start:

  • Networking occasions. Networking events are an excellent method to put yourself out there and meet new individuals. If you have a particular niche, you might wish to attend events where you can satisfy people from that market. And don’t forget your fellow freelancers. They can offer valuable insights into working as a freelancer and may even recommend you to their customers.
  • LinkedIn. An enhanced LinkedIn profile can assist clients discover you and inquire about your services. You can include portfolio pieces to your profile and network with peers on the platform.
  • Social network groups. Lots Of Slack and Buy Facebook Verification groups often have channels where members can share independent social media tasks. It’s likewise a terrific location to keep track of trends and network with other freelancers.
  • Word of mouth. Previous and existing customers can become a terrific source of referrals. Once you’ve dealt with a delighted client, let them understand that you’re open to recommendations as they frequently understand other friends/contacts like themselves.
  • Material marketing. If you want to construct a longer-term steady source of customer referrals, think about beginning a newsletter, blog, or Buy YouTube Subscribers channel. Your material should cover topics prospective clients would be interested in (such as “social networks suggestions for [your target industry]) and consist of a CTA mentioning your freelance social media services.

Step 5: Develop extra abilities

Building associated skills can make your resume stand apart and may make clients employ you.

Here are some abilities to consider dealing with:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online credibility management
  • Material repurposing

2023 social media freelance rates

Rates your freelance social networks work can be hard due to the fact that there are lots of variables to think about. Your social media management rate must be based on your experience, value, overhead, and your customer’s budget and scope of work needed.

It likewise depends upon what the client needs for social networks. For example, a client might desire an Buy Instagram Verification strategy, but they could likewise ask for content creation, post scheduling, regular monthly analytic reports, and neighborhood management.

Prior to you give a possible customer a quote, it assists to know what they require.

Arranging a discovery call can allow you to ask questions about the customer’s organization model, target consumers, marketing budget plans, KPIs, and any history of working with freelance social networks supervisors to reveal potential warnings. It also assists the customer get to know you and verify you’re an excellent fit for the task.

So what are the rough quotes for just how much a freelance social media supervisor charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Average yearly pay: $52, 613 Average hourly rate:
  • $25.29 per hour Bulk of salaries variety: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 each year

Based on the scope of work, you likewise require to decide if you will charge a hourly rate, regular monthly retainer, or another arrangement (i.e. % of revenue per lead generated).

Regular monthly retainers are best for long-lasting projects and will save you great deals of time you would otherwise spend on time tracking.

6 pointers and best practices for freelance social networks supervisor

Always keep your resume approximately date

Resumes aren’t constantly required by potential customers. Generally a strong portfolio and recommendations are enough. However in some cases they ask, so it’s great to have actually an updated resume readily available. You can utilize our free social media manager resume templates to start.

Tip: You might also want to gather testimonials from previous and current customers to increase your track record. You can likewise produce case research studies to promote your knowledge.

Interact with your customers

The very best way to grow a sustainable company is to secure ongoing tasks or retainers. Given that social networks is an ongoing necessity, your customer most likely desires you to manage it month-to-month. But this can only occur if they trust you. Part of that trust is communication.

As a freelance social networks manager, strong communication is your responsibility. In case of any hold-ups, be timely and transparent. Developing an exceptional client experience is the best method to maintain present clients (and perhaps even make a recommendation or two!).

Understand invoicing and taxes

Always ensure to sign written contracts with brand-new customers, which need to include your favored payment terms and penalties for late payments. A typical payment term is 1 month.

You may wish to get invoicing software application to send out professional billings with due dates and automatic pointers for payment. Some accounting software likewise consists of invoicing together with tracking expenses.

Do not forget to set aside a percentage of your money for taxes. The quantity of cash you need to conserve will depend on your local laws, so it’s finest to consult an accountant to identify the tax rate.

Usage social media management tools to conserve time

Buying tools can assist you save time while dealing with social media management.

A social networks management tool like Best SMM Panel enables you to set up posts, create analytics reports, and react to remarks and DMs, all from one dashboard. And, bonus offer, you can ditch the spreadsheets because you will not require them to spot trends or extract insights.

Discover more about how Best SMM Panel can help you quickly deal with multiple clients’ social media accounts:

Save time handling your social networks presence with Best SMM Panel. Release and set up posts, find pertinent conversions, engage your audience, procedure outcomes, and more– all from one control panel. Attempt it complimentary today.


With files from Laura Wong.