Google brings continuous scrolling to desktop search results in the United States.
Google is making desktop search engine result more like mobile
with an upgrade that lets users constantly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results page in the United States. In an email to Online search engine Journal, Google explains how the SERPs will display as much as six pages of URLs before prompting users to click “more results”:
“… we’re bringing constant scrolling to desktop so you can continue to see more valuable search engine result with fewer clicks. It’s now even simpler to get influenced with more details within your reaches.
Now, when you scroll down you’ll continue to discover appropriate outcomes so that you can discover originalities. When you reach the bottom of a search engine result page, up to six pages of results will be immediately revealed till you see a “More outcomes” button if you want to continue even more.”
As Google continues to fill the first page of search results page with advertisements, included snippets, media, ‘people also ask’ boxes, and other functions, this upgrade is a win for routine web pages.
Offering searchers the capability to scroll through 6 pages simultaneously increases their probability of seeing more outcomes prior to striking an obstruction.
We don’t anticipate this change to impact reporting. Google kept in mind in 2015, upon updating mobile search results to constant scrolling, that there’s no distinction in Browse Console.
That’s since Browse Console tracks SERP positions, not pages, Google explains:
Constant scroll also does not change how position reporting works in Browse Console. Positions reporting remains as if pages weren’t immediately loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
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