In a Google Browse Office Hours video, Googler Lizzi Sassman addressed a concern about thin content, clarifying a common misperception about what thin material actually is.
The word thin ways doing not have density or width.
So when we hear the term “thin material” it’s not uncommon to think of thin content as a website with very little material on it.
The actual meaning of thin content is more along the lines of content that lacks any included value.
Examples are a cookie cutter page that hardly differs from other pages, and even a webpage that is copied from a retailer or manufacturer with absolutely nothing extra contributed to it.
Google’s Item Evaluation Update weeds out, among other things, thin pages consisting of evaluation pages that are just product summaries.
The hallmark qualities of thin pages is that they do not have originality, are barely different from other pages and/or do not use any specific included value.
Doorway pages are a type of thin material. These are webpages created to rank for particular keywords. An example can be pages produced to rank for a keyword expression and different city names, where all the pages are essentially the exact same except for the names of the cities.
Are Short Articles Thin Material?
The individual asking the concern wanted to know if dividing a long post into much shorter posts would lead to thin content.
This is the concern asked:
“Would it be considered thin material if a post covering a lengthy topic was broken down into smaller sized posts and interlinked?”
Lizzi Sassman answered:
“Well, it’s hard to know without looking at that content.
But word count alone is not indicative of thin material.
These are two completely legitimate techniques: it can be good to have a thorough article that deeply checks out a topic, and it can be similarly just as excellent to break it up into much easier to understand subjects.
It really depends upon the topic and the content on that page, and you know your audience best.
So I would focus on what’s most useful to your users which you’re providing sufficient worth on each page for whatever the subject may be.”
Dividing a Long Article Into Multiple Pages
What the individual asking the question might have been asking is if was fine to split one prolonged subject throughout multiple pages that are interlinked, which is called pagination.
With pagination, a site visitor clicks to the next page to keep checking out the material.
The Googler presumed that the individual asking the question was splitting a long post into much shorter posts committed to the numerous subjects that the lengthy post covered.
The non-live nature of Google’s new variation of SEO office-hours didn’t allow the Googler to ask a follow-up question to verify if she was understanding the concern properly.
In any case, pagination is a fine way to separate a prolonged post.
Google Browse Central has a page about pagination finest practices.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 12:05 minute mark