Google: Product Reviews Linking To Numerous Sellers May Get Increase

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An item evaluation page connecting to numerous sellers could get a ranking boost if all else were equal, Google’s Alan Kent validates.

Google Designer Advocate Alan Kent states product reviews connecting to several sellers might get a ranking increase over evaluations connecting to one. Kent verified this on Buy Twitter Verification in action to a question about Google’s documents on how to compose top quality product reviews.

There’s a line in the document that reads:

“Consider consisting of links to several sellers to give the reader the option to buy from their merchant of choice.”

Does that mean a site is disadvantaged if it only links to one seller?

Kent says yes, connecting to just one merchant would put the site at a disadvantage.

An item review page connecting to multiple sellers might get a ranking increase if all else were equivalent.

It can be a great idea to connect to numerous merchants when composing an item review, as it provides readers with alternatives and enables them to compare costs and accessibility.

Presenting customers with numerous methods to purchase an item shows Google you’re attempting to be useful.

Connecting to just one seller could provide the impression that the sole function of the item evaluation is generating affiliate earnings.

However, it’s still important to divulge any prospective biases or financial rewards you may have for linking to particular merchants, even when there’s more than one alternative.

In addition, it’s constantly great practice to inspect and make sure you are abiding by any affiliate program terms or standards prior to you post your item evaluation.

That includes Google’s guidelines, which state you must use the rel=”sponsored” or rel=”nofollow” qualities when publishing affiliate links.

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