Google is bringing two new metrics to GA4 residential or commercial properties that online marketers can use when developing custom reports.
Google Analytics is adding 2 new metrics to GA4 residential or commercial properties that offer more insight into how many pages visitors view and
the length of time they remain. Views per session and average session period are now available in Expeditions and Reporting Personalization in
GA4. Views per session tracks the variety of app screens or web pages individuals look at during a single see, while typical session period measures the time users spend on the site.
A statement from Carly Boddy, Product Supervisor at Google Analytics, demonstrates how to add these metrics when building customized reports:
Build reports from scratch to meet your business requires in Reporting Modification with these brand-new metrics now readily available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session period for Universal Analytics (UA) residential or commercial properties, there are a few essential differences to understand concerning GA4.
You’re likely to see a difference in session counts, which can differ from company to company based on the following aspects:
- Location: UA residential or commercial properties count a new session at midnight even if the user hasn’t left, which suggests session counts may be higher than GA4. Think about the time zones of your users and how most likely they are to cross the midnight limit to reboot a session.
- UTM Tagging: UTM tagging on your website will reset the session in UA, which indicates you may see a much higher count of sessions in UA than in GA4.
- Filters: The data in UA reporting might be subject to view filters that omit data. The information in GA4 reporting for GA360 customers might be subject to filters that specify which data from a source residential or commercial property appears in a sub-property.
- Estimate: GA4 homes use a statistical estimate of the number of sessions on your site or app by estimating the number of distinct session IDs, while UA homes do not approximate the number of sessions. GA4 homes more efficiently count sessions with high precision and low error rate.