HTTP/3 doesn’t have a direct influence on SEO despite its faster performance, Google states.
Google Search Supporter John Mueller unmasks a theory that the faster speed of HTTP/3 can straight affect
a website’s SEO. This subject is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Search Relations team, Muller responds to the following concern:
Could the use of HTTP/3 enhance SEO due to the fact that it improves efficiency?
HTTP/3 uses efficiency benefits over HTTP/2 and HTTP/3. However, the performance gains are unlikely to make a difference relating to SEO.
Mueller On The SEO Impact Of HTTP/3
Mueller starts his action by stating Google doesn’t utilize HTTP/3 as a ranking factor or in web crawling:
“Google doesn’t use HTTP/3 as a consider ranking at the moment. As far as I understand, we don’t use it in crawling either.”
Google mostly utilizes HTTP/1 for web crawling. Googlebot supports HTTP/2 but just utilizes it when there’s a clear benefit over HTTP/1.
Assistance for HTTP/3 is likely a long method off. Sites that select to adopt it early will not see a direct improvement in search rankings, Mueller describes:
“In terms of efficiency, I suspect the gains users see from utilizing HTTP/3 would not be enough to substantially impact the core web vitals, which are the metrics that we utilize in the page experience ranking element. While making a quicker server is always a good idea, I doubt you ‘d see a direct connection with SEO just from using HTTP/3. Similar to how you ‘d be hard pushed to discovering a direct connection to using a much faster sort of RAM in your servers.”
Mueller gave a comparable response when inquired about HTTP/3 in December 2021.
However, he recommended HTTP/3 could “possibly indirectly” affect core web vitals.
I don’t think we crawl with http/3 but that doesn’t suggest you won’t see positive results for users (and with that, possibly indirectly core web vitals too).
— John Mueller is mostly not here (@JohnMu) December 6, 2021
Mueller sounds more positive now in saying that there’s no effect.
Hear his reaction in the video listed below:
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