This past November, I chose to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were simply a waste of time.
For those of you who don’t understand what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. So, I decided to sign up with a couple of pods and test it out for myself.
I’m not necessarily a recognized LinkedIn believed leader with thousands of fans, however I post about my writing deal with a fairly regular basis and have actually even gotten a couple of clients through LinkedIn. So a couple of more followers and engagements with my posts absolutely would not injure.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the fundamentals.
A LinkedIn pod, often called an engagement pod, is a group of people who have actually accepted connect and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll be able to increase your connections and, as a result, your opportunities.
In an engagement pod, members agree to like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and engage with it.
Most engagement pods work on the principle of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll require to do the exact same for them.
Why utilize an engagement pod on LinkedIn?
Engagement pods are stated to be handy since they can:
- Amplify the reach of your material
- Help you get more engagement on your material (likes, remarks, shares)
- Offer extended networking chances
- Engage employees to support your brand
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.
This is specifically crucial due to the fact that the LinkedIn algorithm divides content on the platform into three types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too regularly may be marked as spam.
- Low-grade posts: Posts that do not follow best practices, or do not get enough engagement, will be labeled “low-grade.”
- Premium posts: Posts that are simple to read, motivate questions, and include strong keywords will be identified premium and, therefore, will be shown to more users on LinkedIn.
The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a couple of different ways to join a LinkedIn engagement pod.
Initially, you can start your own pod by creating a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups focused on developing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.
There are likewise third-party apps like lempod particularly built for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.
I try out all 4 kinds of engagement pods to see which ones worked best. I used a different LinkedIn post for each method so that I might properly track any distinctions in engagement across approaches.
Here’s a breakdown of that procedure.
Manual pods: I utilized a post on scheduling Buy Instagram Verification reels.
Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.
LinkedIn-specific pods: For this approach, I utilized a post I ‘d shared on economic downturn marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I used a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started by developing a manual LinkedIn pod of my own.
I chose a small group of my author good friends (since they understand the research study process)to pod up with. I sent them a fast message laying out the method and motivated them to engage with each other.
Luckily, they’re all great sports, and I immediately started getting a barrage of LinkedIn alerts showing the assistance of my buddies.
I also instantly observed some brand-new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin staff member "width= "620 "height="504"/ > That all taken place in just a number of hours! LinkedIn-specific pod method I also signed up with a couple of LinkedIn group pods concentrated on digital marketing and social media.
The variety of members actually varied in these groups. One had more than a million members, at the others had simply a few lots. I selected a mix of high-member pods along with a couple of smaller sized ones. If
vanity metrics have taught me anything, it’s that even if a great deal of people
remain in your circle, it does not mean they’re really taking note. A few of the pods I discovered in my search were described as non-active, so I stayed away from those. Of all the groups I joined, Video game of Content was the only one that seemed to have regular posts from other users. The guidelines of GoC were pretty simple: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it remains appropriate. Group members can then discuss the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post comments, I did see great deals of individuals replying to comments with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members
. So, yeah, this was working. A minimum of in regards to garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material
users commenting on each others linkedin posts”width= “620”height= “470”/ >
I entered and followed suit, engaging with posted links and
commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I also set up the lempod extension on my Google Chrome browser. lempod provides a digital market loaded with LinkedIn engagement pods you can join. I signed up with a couple of pods concentrated on digital marketing and social networks. The first one I was accepted to was called”Content+ Social Media Marketing pod”. That appeared relevant. I right away published the link to my post. When I shared the link, the screen opened to a huge chart, with a list of people
” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.
Within just a couple of minutes, my impressions had actually grown from 191 to 206. I also had 6 new comments. I saw this number steadily climb over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really thinking about my work.
Not to point out, the engagement was can be found in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run until I saw that every member of the pod had actually engaged. 2 hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verification, however I was never approved.
It seems this group might
be inactive now. I did not find any other active LinkedIn pods to join on other channels. Outcomes TL; DR: In the beginning glimpse, it might look like the Automated LinkedIn pod was the most effective pod, but I in fact think it was the Manual pod for reasons that I will explain below. In any case, none of the LinkedIn pods actually made a huge difference for me or helped grow my presence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more details and context on these outcomes.
This appeared like the most organic, most constant approach. Since I was leveraging individuals I already knew, the comments were authentic, relevant, and sincere.
Not to discuss, these individuals are in fact in my market– indicating if my posts show up in their feeds to their connections, it may help me network further.
Nothing about this approach came off as spammy, though I don’t understand how realistic it is to ask my buddies to do this weekly.
Throughout one week, my post got:
- 13 likes
- 3 remarks
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method generated the most comments, reactions were vague and less relevant than those discovered in my manual pods. Plus, the majority of these people worked beyond my industry. So, there most likely isn’t much benefit to my content showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This technique certainly brought in the most likes and comments. However, I didn’t see any pertinent profile check outs, direct messages, or connection demands come through. Also, while there were a lot of new comments, they were all practically the same:
- “Truly cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users actually read my post (that makes sense, considering their profiles are being automated).
I can only envision that other users may see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any extra engagement from this technique.
What do the results mean?
Here are the primary takeaways from my experiment.
Genuine pods have merit
There is definitely some engagement to be acquired from using LinkedIn pods. Pods that are comprised of relevant, authentic connections within your industry can definitely help to amplify your content and get you more views, likes, and remarks.
Spammy pods will not get you far
But, if you’re trying to video game the system by joining pods that are full of fake accounts or that are unrelated to your industry, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They don’t mean much if they’re originating from accounts that will never ever do business with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the discomfort that featured having a lot of inapplicable strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anybody took a better look it would be pretty apparent the engagement was spam.
Just as I would not suggest businesses purchase their Buy Instagram Verification fans, I would not suggest they utilize engagement pods. Possibly, in some cases, where the pod members are hyper-relevant to your niche, it deserves it. However if it looks suspicious, opportunities are your audience will see. And the last thing you desire is to lose their trust.
Concentrate on close, relevant connections
If you still wish to join a LinkedIn pod after reading this, the best method to utilize them is to sign up with ones that pertain to your market which are comprised of connections that you can authentically engage with. This way, you’re getting targeted engagement that can cause valuable relationships (and, ideally, genuine consumers).
Here are a couple of tips for discovering the right LinkedIn pods:
- Have a look at groups related to your industry or specific niche. Much of these will have pods connected with them.
- Ask relied on connections if they know of any good pods to sign up with.
- Create your own pod with a group of similar people.
- Avoid extremely spammy pods that are just concentrated on promoting material and not engaging in real discussions.
- Many of all, concentrate on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
Struggling to get adequate engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn material– along with all your other social channels– easy, so you can invest more time producing quality content, tracking your performance, and learning more about your audience. Attempt it free today.