Ex-Googler Responses Why Google Search is Getting Worse

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An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to discuss the subject of whether Google is worsening. Mayer recommended that asking why Google Search is worsening is the incorrect concern. Her description of what is incorrect turns the spotlight back on the internet itself.

Why Marissa Mayer’s Opinion Matters

Marissa Mayer was staff member # 20 at Google, managing engineers, becoming director of consumer web items and was a part of the three-person group that worked on creating AdWords.

Mayer worked on numerous tasks, including Google Images, News, Maps, and Gmail. She was at one point in charge of Local, Maps, and Location Services.

She eventually left Google to become the president and CEO of Yahoo! for five years.

There are few individuals on the planet with her level of professional knowledge of and history with search, that makes her views about the existing state of search of terrific interest.

Freakonomics Podcast: Is Google Worsening?

The host of the podcast started the show by describing how in their experience Google is not as excellent as it utilized to be.

Freakonomics:

“The power of that revelation faded, as discoveries do, and all of us started to take Google for given.

When you needed some details, you simply typed a couple of words into the search box and, extremely quickly, you got the answer you were trying to find, normally from an authoritative source.

But today? To me, at least, it doesn’t feel the exact same.

My search results page just don’t appear as helpful.

I feel like I’m seeing more advertisements, more links that might also be advertisements, and more links to spammy websites.”

Marissa Mayer Says Google is Just a Window

Marissa Mayer agreed that the search experience is various today.

However in her viewpoint the issue isn’t Google. The method she sees it, Google is only a window onto the Web.

Mayer shared her opinion:

“I do think the quality of the Internet has actually taken a hit.

… When I began at Google, there were about 30 million websites, so crawling them all and indexing them all was relatively straightforward.

It sounds like a lot, however it’s small.

Today, I believe there was one point where Google had seen more than a trillion URLs.”

The host of the show asked if the boost in the number of URLs is the reason that search engine result are worse.

Mayer answered:

“When you see the quality of your search engine result decrease, it’s natural to blame Google and resemble, ‘Why are they even worse?’

To me, the more interesting and sophisticated idea is if you state, ‘Wait, however Google’s simply a window onto the web. The real question is, why is the web becoming worse?’ “

Why is the Web Becoming Worse?

The host of the program accompanied the idea that the problem is that the Web is becoming worse and, as Marissa suggested, he asked her why the web becoming worse.

Mayer provided a description that deflects from Google and lays blame for poor search results on the internet itself.

She discussed the reason why the web is even worse:

“I think because there’s a lot of economic incentive for misinformation, for clicks, for purchases.

There’s a lot more scams on the internet today than there was twenty years back.

And I think that the web has actually been able to grow and establish as quickly as it has because of less policy and due to the fact that it’s so international.

But we also have to take the flipside of that.

In a fairly uncontrolled area, there’s going to be, you know, economic mis-incentives that can sometimes degrade quality.

And that does put a lot of onus on the brokers who are browsing that details to try and overcome that. And it’s tough.

It type of needs to be more, in my view, an ecosystem-style reaction, rather than just a simple correction from one actor.”

Is the Issue Truly the Web?

The concept that the Internet is poor quality due to the fact that it is fairly uncontrolled is debatable.

There are government companies devoted to securing customers from fraudulent online activities. One example is the United States federal government Federal Trade Commission standards on advertising, endorsements and marketing. These rules are the reason that sites reveal they are benefiting from affiliate links.

Google itself likewise controls the Web through its publishing guidelines. Failure to comply with Google’s guidelines can lead to exclusion from the search results.

Google’s capability to manage the Internet encompasses the quality of content itself as evidenced by the fact that out of eight algorithm updates in 2022, 6 of them were concentrated on spam, item reviews and benching unhelpful content.

It could be stated that Google’s algorithm updates shows that Google is more concentrated on fixing Web material than it is on improving the technology for returning pertinent search results page.

That so much of Google’s efforts is concentrated on motivating an “ecosystem-style reaction” lines up with Marissa Mayer’s observation that the issue with search is the sites and not Google.

Is Google Browse worse because websites today are even worse or is the issue with Google itself and they simply can’t see it?

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Listen to the Freakonomics podcast:

Is Google Worsening?

Featured image by Best SMM Panel/Asier Romero