Engagement rates are the currency of the social media marketing industry.
Sure, vanity metrics like followers and impressions count for something. However engagement metrics like the number of likes and comments give your social media performance perspective.
That’s why engagement rate is frequently utilized as a selling point in influencer marketing media kits, or to assess a social project’s roi. But there are a couple of different ways to calculate it.
Keep reading to learn more about social media engagement rates– and use our free engagement rate calculator to learn how well your accounts are doing.
Bonus offer: Use our complimentary engagement rate calculator to discover your engagement rate 4 methods fast. Determine it on a post-by-post basis or for an entire campaign– for any social media.
What is engagement rate?
Engagement rate is a social networks marketing metric that determines the quantity of interaction a piece of material (or a campaign, or an entire account) gets compared to reach or followers or audience size.
When it concerns social media analytics, follower growth is necessary, but it doesn’t mean a lot if your audience does not appreciate the content you publish. You require remarks, shares, likes and other actions that show your content is resonating with individuals who see it.
What else counts as engagement? You might choose to include all or some of these metrics when computing your engagement rate:
- direct messages
- discusses (tagged or untagged)
- profile gos to
- quote tweets
- link clicks
- sticker label taps (Buy Instagram Verification Stories)
- “Get Directions” (Buy Instagram Verification account just)
- usage of branded hashtags
Free engagement rate calculator
Are you all set to compute your engagement rate? Our totally free engagement rate calculator will help.
Use the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to start filling in the fields.
To compute the engagement rate of a single post, input 1 in No. of Posts field. To calculate the engagement rate of a number of posts, input the overall variety of posts in No. of Posts.
6 engagement rate solutions
These are the most typical formulas you’ll need to determine engagement rates on social media.
1. Engagement rate by reach (ERR): most common
This formula is the most common method to determine engagement with social networks content.
ERR determines the portion of people who picked to connect with your content after seeing it.
Use the very first formula for a single post, and the 2nd one to determine the average rate across several posts.
- ERR = total variety of engagements per post/ reach per post * 100
To identify the average, accumulate the all the ERRs from the posts you wish to typical, and divide by number of posts:
- Average ERR = Overall ERR/ Overall posts
Simply put: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more precise measurement than fan count since not all your fans will see all your material. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.
Cons: Reach can vary for a range of reasons, making it a different variable to manage. A very low reach can lead to a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.
2. Engagement rate by posts (ER post): finest for particular posts
Technically, this formula determines engagements by fans on a specific post. To put it simply, it resembles ERR, other than instead of reach it tells you the rate at which fans engage with your material.
Most social networks influencers compute their typical engagement rate in this manner.
- ER post = Total engagements on a post/ Total fans * 100
To compute the average, add up all the ER posts you wish to average, and divide by variety of posts:
- Average ER by post = Overall ER by post/ Overall posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a better method to evaluate interactions based upon how many people have actually seen your post, this formula changes reach with followers, which is usually a more steady metric.
To put it simply, if your reach fluctuates typically, use this method for a more accurate measure of post-by-post engagement.
Cons: As pointed out, while this may be a more unwavering method to track engagements on posts, it does not always supply the complete photo given that it does not represent viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.
Ensure to view this stat alongside follower development analytics.
3. Engagement rate by impressions (ER impressions): best for paid content
Another base audience metric you could select to measure engagements by is impressions. While reach procedures the number of individuals see your material, impressions track how frequently that material appears on a screen.
- ER impressions = Overall engagements on a post/ Total impressions * 100
- Typical ER impressions = Total ER impressions/ Total posts
Pros: This formula can be helpful if you’re running paid material and require to examine efficiency based upon impressions.
Cons: An engagement rate equation that utilizes the number of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be irregular. It might be a good idea to utilize this approach in conjunction with reach.
Learn more about the distinction between reach and impressions.
4. Daily engagement rate (Daily ER): best for long-term analysis
While engagement rate by reach steps engagement versus maximum exposure, it’s still great to have a sense of how typically your fans are engaging with your account every day.
- Daily ER = Total engagements in a day/ Total fans * 100
- Average Day-to-day ER = Overall engagements for X days/ (X days * followers) * 100
Pros: This formula is a good way to gauge how typically your followers communicate with your account every day, instead of how they communicate with a particular post. As an outcome, it takes engagements on brand-new and old posts into equation.
This formula can also be customized for specific use cases. For instance, if your brand just wishes to measure day-to-day comments, you can change “total engagements” appropriately.
Cons: There’s a reasonable amount of space for mistake with this approach. For example, the formula doesn’t account for the truth that the same follower might engage 10 times in a day, versus 10 fans engaging as soon as.
Daily engagements can likewise vary for a variety of factors, consisting of the number of posts you share. Because of that it may be rewarding to plot daily engagement versus variety of posts.
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5. Engagement rate by views (ER views): best for video
If video is a primary vertical for your brand, you’ll likely need to know the number of people choose to engage with your videos after viewing them.
- ER view = Overall engagements on video post/ Overall video views * 100
- Typical ER view = Overall ER view/ Total posts
Pros: If one of your video’s goals is to produce engagement, this can be an excellent way to track it.
Cons: View tallies typically consist of repeat views from a single user (non-unique views). While that viewer might enjoy the video multiple times, they might not necessarily engage numerous times.
6. Expense per engagement (best for measuring influencer engagement rates)
Another beneficial formula to add to your social networks tool kit is expense per engagement (CPE). If you’ve selected to sponsor material and engagement is a key goal, you’ll would like to know just how much that financial investment is settling.
- CPE = Overall quantity invested/ Total engagements
Most social networks advertisement platforms will make this computation for you, in addition to other object-oriented estimations, such as cost-per-click. Make sure to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to calculate engagement rate immediately
If you’re tired of calculating your engagement rate by hand, or you’re just not a mathematics individual (hi!), you might want to think about using a social networks management tool like Best SMM Panel. It permits you to examine your social networks engagement across socials media from a high level and get as detailed as you want with tailored reports.
Here’s an example of what taking a look at your engagement information in Best SMM Panel appears like:
Try for totally free for one month Besides revealing you your overall post engagement rate, you can likewise see what kinds of posts get the greatest engagement (so you can make more of those in the future), and even the number of individuals visited your website.
In Best SMM Panel reports, it’s super easy to see how many engagements you overcame an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.
Pro idea: You can set up these reports to be created immediately and advise yourself to check in as often as you want.
A terrific perk is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and schedule your content accordingly.
What is a good engagement rate? Most social networks marketing experts agree that a good engagement rate is in between 1%to 5%. The more fans you have, the harder it is to achieve. Best SMM Panel’s own social networks team reported a typical Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k fans.
Now that you know how to track your brand name’s social networks engagement, read up on how to enhance your engagement rate.
Use Best SMM Panel to track and improve engagement rates throughout all your social networks channels. Try it free today.